Monthly Archives: June 2017

Step Up and Bring In New Revenue

Every business has its ups and downs.  And there are countless ways to economize, strategize and even take out a loan in a pinch.  But you know if you put company expenses on a credit card then you’re simply deferring the pain. Borrowing money because your business isn’t profitable just isn’t workable long-term.

You need new revenue!

Additional Revenue Streams

You may think that’s easier said than done, but every one of the tactics I outline below are ones I’ve used myself to drum up new business and make my bottom line  much healthier.  You can do it too.

1. Reach Out to Other Local Entrepreneurs

We hear a lot about “shopping local,” but we all know we could do more.  One of my favorite strategies has been to look to fellow business people in my area and offer a trade — my customers for theirs.  Now I would never advocate sharing customer information without express permission, but that’s not what I’ve done.  Say your friend runs a residential cleaning biz and you own a wine shop.  You put a stack of your friend’s business cards on your counter offering a free cleaning quote, and your friend hands out your card to cleaning clients for a discount on wine.  Two local businesses work together to drum up new business and see new faces without the expense of advertising

2. Find a New Niche

Let’s stick with the wine shop example.  Say your business is flat and you’re desperate for new customers.  Start thinking outside the typical base of customers who shop with you because you’re next to their grocery store.  What if you approached some local realtors and offered to provide welcome gifts to new homebuyers at a discounted rate?  You could tap into a huge well of easy, repeat business.  Pop into a local bridal store and see if you can capture some lucrative wedding catering business.  The key is to look for an area to distinguish yourself and become a specialist.

3. Ask Your Staff

Just because you’re the business owner that doesn’t mean you have to generate all the ideas.  You’ll never know what your staff can contribute unless you take the time to solicit and listen to their suggestions.  Inspiration can come from surprising sources.

4. Redirect Old Phone Numbers

I just love this little trick.  Get the phone numbers for businesses in your industry and area that have closed up shop, call the phone company, and have those numbers redirected to yours.  That way when someone calls their old wine shop (that they don’t realize has closed,) they get you.  When I’ve used this strategy in the past, I’ve prepared a special offer for those redirected customers to make them feel welcome and give them a reason to try me out.

5. Jack Up Your Prices

I’ve had great results when I’ve created a premium offering — a high-tier package that I offer to my very best customers.  Though consumers can be price-conscious, they also want to feel like they’re getting good value.  Giving them a top-of-the-line option can bring in new revenue.

When you’re in a cash crunch the best way to solve it is to create new revenue streams.  In addition, once you’ve resolved your temporary crisis, I advise taking a big picture look at your company and ensuring it’s running as profitably as possible so you can head off future problems.

Get Traffic to Your Website

Getting traffic to your website is an ongoing challenge for small businesses, entrepreneurs, startups and nonprofits.

The good news is, it doesn’t take a huge budget to attract traffic. Nor do you have to be a search engine whiz or spend all day on social media.

All you need is the right knowledge to make the right moves at the right times. In other words, you need a traffic building plan — from someone who knows what it takes to grow traffic on a budget.

Join Small Business Trends CEO and founder Anita Campbell, as she shares her secrets and tips for getting more traffic to your website in a FREE WEBINAR hosted by Verizon.

Campbell started a website from scratch with just one visitor — herself — and almost no money.  Today she has several online properties, the largest of which, SBT, attracts over 2 million visitors each month.

In this one-hour webinar Campbell will illustrate the techniques she used and continues to use to grow traffic, month after month, including:

  • Inexpensive and sometimes overlooked sources of traffic.
  • The benefits of content as the foundation of a good traffic plan; and of having an easy-to-update section of your website or a blog to add content.
  • A strategy for creating awesome content of your own, and curating content from other sources, to attract visitors and keep them coming back.
  • Simple techniques to set up a social media calendar and publishing calendar, because consistency is key to traffic growth.
  • 5 easy ways to optimize your website to get more search engine traffic.
  • The role of an email list, and how to use your list to lure visitors back to your site.
  • Top 7 mistakes businesses make with their websites that let traffic slip away — and how to fix them.

This webinar session will be packed with practical ideas and inexpensive tips you can put into practice today. Whether you are a do-it-yourselfer, or you want to be able to interact with your website developer as a more effective resource, there’s something for everyone in this session.